Fitness influencer marketing questions
How do brands find fitness influencers?
We start with creators whose followers are your kind of buyer, then check how often brands came back to sponsor them again. We also check that the comments come from real fans, not bought followers, and we see the repeat bookings across 4,732 sponsored fitness videos in our data.
Which brands sponsor fitness influencers?
In our data, 1,288 brands have sponsored fitness creators on YouTube. Gymshark leads with 147 sponsored videos, then GORNATION with 138, Vivobarefoot with 108 and MyProtein with 92. The full ranked list is on our brands page.
How much do fitness influencers cost?
Every creator prices differently, so we quote per creator once we know your product and goals. We negotiate every deal hard, and in a lot of cases we land a rate low enough that the savings alone offset our fee.
Who are the top fitness influencers for brand deals?
The ones brands book again and again. In our data, Indoor Cycling Videos has 87 sponsored videos, Calisthenics Worldwide 86, Flora Beverley 78 and Mark Bell's Power Project 75. The full ranked list is on our influencers page.
Do we have to commit to a big budget?
No. We start with a three-month plan with five ambassadors, because a one-time post is hit or miss. When fans see you again and again, they believe the creator really likes your product.
We've paid influencers before and got no sales.
Usually it's one of a few fixable things: the wrong audience, a single one-off post, no real tracking, or a salesy integration that got skipped. So we start with a defined pilot and scale only the creators who hit your cost per sale.
Can you promise results?
No honest agency can promise views or sales, because nobody can predict the algorithm. Anyone who guarantees that is not telling the truth. What we can do is line up the things that give you the best shot, like creators whose followers are your kind of buyer.
Our supplement has rules on health claims. How does that work?
Creators share their own experience and point people to you, they never diagnose, recommend, or make a direct health claim. It's framed as lifestyle and experience, never a claim. Every word is reviewed before it posts, with disclosures done properly.
Can you find creators for a very specific sport or kind of training?
Yes, that's exactly where we add the most value. If there's an audience for it, there's almost always a trusted creator in it, and those niche partnerships tend to convert best, because the audience sees the creator as one of their own.
Will our creators promote our competitors?
No. Exclusivity can be written right into the agreement, so your creators aren't promoting rivals. We set the category and the time window, so you won't see your creator with a competitor next week.
Can we drop creators who aren't working?
Yes, that's exactly what we do. We cut two or three weak ones every month and keep the strong ones, so we're always testing new creators and keeping the best team.
How do you track it?
We use coupon codes and tracking links, and we follow every sale through them. Then we run a dashboard that shows your views and how much money you make for every thousand views. If you use Shopify, we plug right in.
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We're a fitness influencer agency. We find the fitness creators your customer watches, track each one with a code, and run the best videos as ads.
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